Blogs

Estelle Shepherd Estelle Shepherd

Context is everything

Large language models - ChatGPT, Claude, Copilot, pick your flavour - are brilliant pattern-matchers. They don't "think" in any human sense. They predict what comes next based on patterns in the data they've seen.
So when you ask a question, the model looks for the most statistically likely way to respond, not the one that fits your specific world

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Estelle Shepherd Estelle Shepherd

Mindset Shifts for Modern Business Development

Imagine a world where your potential clients have access to as much industry information as you do. Where relationships trump transactions, and agility outperforms rigid strategies.

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