The Growth Playbook - how it works
Three stages. Nine tools. One system for getting found, staying relevant, and winning the right work.
Start with the Context Builder — it's free and takes 20 minutes. Then work through the stages in sequence, or go straight to wherever you are in your business development right now.
Stage 1: Position Early
$27
Get found by the right people before they start looking.
Three tools to build the foundation your business development depends on. Know what you stand for, know who you're for, and sound like yourself — consistently — across everything you write and say.
✓ LinkedIn Profile Optimizer — rewrite your headline, about section, and SEO so the right people find you and stay
✓ Tone of Voice Analyzer — define your brand voice and use it as a quality gate on everything you produce
✓ ICP & Buyer Persona Builder — map your ideal clients: their goals, pain points, decision drivers, and where they spend time
Works best with your Context Document to hand.
Stage 2: Engage Early, Adapt Fast
$37
Stay in conversations at scale without sounding automated.
Three tools to research the right people, develop content that keeps you present, and build outreach that works because it's informed — not because it's relentless.
✓ Client IQ — research a specific prospect, shape your point of view, and walk into every meeting prepared
✓ Engagement Engine — brainstorm lead magnet ideas and content outlines tailored to your audience
✓ Message Developer — generate outreach sequences and follow-up messaging customised to the sector and the person
Works best after completing Stage 1.
Stage 3: Prioritise Activity
$37
Focus effort where it compounds.
Three tools to sharpen your pitch, build credibility fast, and understand the real size of the opportunity you're pursuing.
✓ Audience Proxy — simulate a client conversation. Pitch, get pushed back on, refine. Before the real meeting. ✓ Creds Deck Creator — generate slide-by-slide credentials content that establishes trust with new prospects quickly ✓ Market Estimator — size your market from real inputs so your planning and pricing decisions are grounded in data
Works best after completing Stages 1 and 2.
The Full Toolkit
$79
The complete Growth Playbook in one purchase.
All three stages, all nine tools. For businesses ready to work the whole buyer journey — from positioning through to pipeline. Start at the beginning and work through in sequence, or go straight to the stage most relevant to where you are right now.
✓ Everything in Stage 1: Position Early
✓ Everything in Stage 2: Engage Early, Adapt Fast
✓ Everything in Stage 3: Prioritise Activity
Save $22 versus buying the stages individually.